I remember when I was working my social media marketing and web design business full time. I was writing copy for all of my clients for all of their channels, and I was focused and en pointe.
But when it came to writing my own social content? UGH. Talk about BLANK SPACE (that’s right, T. Swift, I’m looking at you!). I was attracting dreamy clients for my clients, but I had NO idea what to write about for myself.
But after I created my content pillars my entire business transformed, because I was focused and specific in my writing. I knew who my audience was and I spoke directly to them. People started referring other clients to me because they kept seeing my content and were like, “Hey, Karen! Lindsay Stead would be a PERFECT fit for this!” and that led to me booking out my entire digital marketing and web design agency.
Download my FREE Easy, Breezy Content Strategy training and I’ll give you my Trello board template to help organize all of that value you have rolling around in that beautiful head of yours.