Most people associate the term “email marketing” with spam, and thus aren’t very sympathetic to the idea. You can create a good email campaign that your readers will enjoy and learn from. Keep reading to find some great techniques you can implement today.
The first commandment of email marketing is to never send unsolicited messages. Sending out unwanted marketing emails to individuals who don’t want them will get your email marketing messages marked as spam. Along with getting a bad reputation, you might find that your IP address gets blocked by certain ISPs if they get too many complaints.
You should not send out emails unless you have the authorization to do so from your customers. If you don’t get permission first, you may get lots of spam complaints and even lose otherwise loyal customers.
Email marketing is about getting people to buy your products. Every email you send should be focused on making your readers want to buy something from you. This can be done by writing emails that give information on new products or promotions on old ones.
Use few graphics when creating email marketing programs. Some email readers block graphics by default and if you are relying on graphics to get your message across, some readers won’t get that message. Also, your emails may end up in the spam folder if they contain too many graphics.
The importance of branding your business extends all the way down to your email marketing efforts. For this reason, it is worth designing a template that contains your logo, standard color scheme, and fonts that appear in your other marketing materials, such as your website. By doing so, you can make your emails recognizable to your readers and make use of any preexisting familiarity they have with your company.
There is no excuse for not getting permission, before sending emails to customers. Being known as a spammer is the worst reputation a company can have online and will lead to a loss in customers and sales. Spamming activities can also cause your domain or IP to be blacklisted by Internet service providers, which can definitely affect your business.
Having a visible link where the person can unsubscribe is a bright idea. Don’t make it difficult to find. Make your customers feel that you value their participation and not as though they have been roped in unwillingly and unable to escape.
Look at spam to learn how to avoid looking like it. Sign up for free email accounts, post your address on the web and wait for the spam to come. See what those emails are doing wrong and then change your strategy. Going the extra mile to distinguish yourself from spammers is a great way to build brand respectability.
Illustrate to your readers that you appreciate their time in restricting yourself to only sending messages with worthy content they can benefit from. Avoid blatant sales ads as they can be insulting and might only serve to annoy your customers. Consider incorporating information on how to use a particular product, or troubleshoot a problem that many of your customers may have.
Add a personal touch to your marketing emails. You can go far beyond simply inserting a recipient’s name into a standardized message. Use every piece of information your subscribers give you. Segment your subscriber list by interest or buying behavior, and create messages that are likely to appeal to that group of people.
Keep your customer in mind when you create a campaign to ensure it is effective. What are they hoping to see? What do you think they would like to read? Find ways to turn these thoughts into valuable sales opportunities. The tips from this article will help you get started.
