It might be tempting to send emails to just anyone, but it’s critical that the people to whom you send email marketing messages are pre-qualified. You will rapidly alienate potential customers if you bombard them with unsolicited, unwanted communication. Read on to find tips which will help you build a strong and successful opt-in list.
The first commandment of email marketing is to never send unsolicited messages. If you send emails to those who never signed up for them, they are likely to report your messages as spam. This not only negatively impacts your reputation with your customer, it puts your business at risk of being blocked by your ISP for being in violation of their spam policies.
When developing an email marketing plan, make sure that every customer on your email list has voluntarily “opted in” to be on that list and provided you with an email address for that specific reason. If you do not do this, you will be accused of sending spam, and it may cause you to lose some customers.
Each email should have one clear message. Don’t overwhelm your reader with a ton of text! Build one clear, concise point for each email. This will create a happy reader, that translates into a happy customer.
Promote special offers or limited time sales exclusively through email as a way of fostering excitement in your customers to be receiving your emails. When you send these kinds of newsletters, not only will your readers enjoy participating, they might refer their friends. In fact, a referral program is a great way to grow both your email base and your customer base.
Try out new formats with your email. Include important details and the latest information right at the beginning of your emails. Vary email formats regularly to determine which ones generate the most sales. When you have a layout that is very effective, stick with it. This consistency will make it easy for customers to know where to locate your information and maneuver through your emails quicker.
Keep things consistent. Always make use of the same company color and logo in your email. Always use a legible font. With enough exposure to them, your subscribers will come to find your consistent emails distinctive and start paying more attention them. A recognizable brand is an important marketing factor, especially with email marketing.
Generally speaking, it is not a good idea to send out important marketing email messages during major holidays. People generally don’t spend as much time on the Internet during these major holidays, so they may never open your email, or open it too late to take advantage of your offer. This isn’t a hard-and-fast rule, obviously. For example, if you’re having a holiday sale, especially a Black Friday sale, you might want to send an email over the holiday.
Don’t use too many graphics in email marketing materials. Quite a few email reading programs available block graphics, making it possible that many of your intended readers can’t read the email properly. As well, email programs will be more likely to identify your email as junk if it’s got too many graphics.
Be certain that every recipient of your email messages has indicated a willingness to accept them. If you do not, you will risk losing trust of the customers and who they interact with, creating a bad name for your business. You can also get blacklisted by certain ISP’s, which can create major problems for your campaign and your business.
As you are now aware, it is very important when you communicate with your customers through email that they have elected to subscribe to this feature. Your business will benefit by ensuring that you have followed these suggestions. Use the tips given in this article to make sure you are sending emails to the correct people.
