Email marketing has been around since the Internet began. Today spam and junk mail filters keep most unwanted emails out of an email inbox, but when email marketing is done well, both the recipient and sender benefit. The solid advice, below, will show you how to earn more and keep your customers happy, at the same time.
Make emails as personal as you can. When you are seen as a person, as opposed to a generic email, your customers will respond with their business. As an example, if you happen to know the reason they signed up for your emails, then be sure to include something about that in your email.
Target your audience. After you have gotten a few readers subscribed, come up with ways to induce them to get their friends signed up. Include an opt-in in your email. You never know who might forward it to friends that are interested in the same kinds of products. This way your base will grow organically.
Double and triple proof your emails before you hit the “send” button. Correct any emails or newsletter problems you may have. Before sending out your email, test the layout in a few different email clients to be sure it can be read the way you would like it to be read. Also, check any links you include in the email to ensure they work.
Use A/B testing to test out different combinations in your subject line. Take one particular email, split the mailing list into two groups and send each group the same email but use the two different subject lines. You can learn which subject wording is most influential in getting your customer base to open your messages.
Fill your marketing emails with helpful information, don’t simply load them up with sales pitches. Present special articles or information that is unique to the email and not your site. Include privileged access to special offers or sales for services and products. Send special deals and holiday greetings, and remember to not only email when you desire something of your customers.
Limit your email marketing messages to one per week. Your customer base is likely made up of people who are busy and receive many messages each day. If you send out more than one email per week, you will see that your customers will delete or not read them.
Don’t send important information out around a major holiday. Your emails may get overlooked since many people aren’t around their computers at this time. There are times, however, when this may not be true. For example, emails advertising a holiday sale or a Black Friday campaign will attract attention at almost any time.
Make sure you have permission to send emails to your subscribers. If you don’t, your clients may trust you less and hurt your company’s name. You can also get blacklisted by certain ISP’s, which can create major problems for your campaign and your business.
You must be persistent where it counts. Make sure that you do your best at being persistent towards the right people, because it won’t make a difference otherwise. If you’re persistent with people that aren’t interested, they will just get annoyed and that’s a waste of time.
A correctly formatted email used for marketing purposes won’t appear like marketing to your customer. They will anticipate receiving your messages if you offer something that is worthwhile. This is beneficial to more than just your brand. It will also translate into a loyal following who will shell out money for your wares. Remember the tips in this article so you can do well with email marketing.
